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We redesign and modernize websites for established businesses whose digital experience no longer reflects who they’ve become, or supports the way their customers and teams need to use it today.
Build greater trust, give customers clearer next steps, and make the website easier for your team to operate. We connect the customer-facing experience with the content, technology, and systems behind it.
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5.0 client rating · Founder-led · Based in Santa Rosa
Your services have expanded. Your positioning has changed. Your team needs to publish more, connect more systems, and support customers in new ways.
But the website still reflects decisions made for an earlier version of the business.
Your best services, experience, and reasons to choose you are harder to find than they should be. The website does not reflect the quality of the business behind it.
Visitors arrive, but confusing pages, weak calls to action, or frustrating forms make it harder to inquire, book, buy, or get help
Marketing waits on developers, content is difficult to reuse, and simple changes require workarounds
Disconnected forms, customer tools, and internal processes leave your team filling gaps manually, and make results harder to measure.
The redesign needs to address how people understand, use, and manage the website, not just how it looks. Here are examples of what that work has looked like in practice.
We redesigned the navigation, messaging, mobile experience, and calls to action to help visitors find relevant information and take the next step.
Clearer service paths. Stronger calls to action. Improved mobile UX.
Working in-house, founder Jose Solorio helped restructure the CMS around reusable fields and components, migrate existing content while preserving SEO structure, and implement caching based on content source and update frequency.
Reusable page building. Less developer dependency for routine content changes.
We built a custom web application around a construction company’s operational workflow instead of leaving important information spread across disconnected processes.
One platform for core workflows, with access appropriate to each user’s role.
We start by understanding where the business has changed and where the current website or systems are creating friction.
Tell us what has changed, what is getting in the way, and what the business needs its website or systems to do better.
We define the priorities and design and build the experience around your customers, team, and agreed business goals.
Your customers get clearer ways to act, your team gets a more usable system, and you have a foundation for measuring what happens next.
The right solution depends on where your current experience is creating friction.
When the customer-facing website no longer represents the business or guides visitors effectively.
When content, publishing workflows, integrations, or the platform itself are holding the team back.
When customers or employees need portals, applications, or workflows beyond a conventional website.
Solorio Designs is founder-led, with specialist support brought in when a project requires it. Strategy, UX, development, content systems, and measurement are considered together, not left for separate teams to reconcile after the design is approved.
We improve what still works, replace what is holding you back, and choose the technology around the requirements.
No. Tell us what has changed and what is becoming difficult. We’ll help identify whether the right starting point is a redesign, CMS modernization, focused integration, or custom application.
No. Tell us what has changed and what is becoming difficult. We’ll help identify whether the right starting point is a redesign, CMS modernization, focused integration, or custom application.
Yes. A redesign may also need CMS changes, integrations, or measurement work. We scope those pieces as one coordinated engagement when they support the same goal.
That depends on the scope, content, integrations, existing technology, and review requirements. We’ll discuss fit during the first conversation and define the investment and timeline before implementation begins.
Yes. We can collaborate with marketing, content, design, and technical stakeholders, with clear responsibilities for decisions, access, content, and approvals.
We validate the agreed functionality and measurement, and define the handoff and launch support in the scope. Ongoing maintenance and improvements can be arranged separately.
“Jose translated a few high-level conversations about my work into a website that truly reflects both my values and the level of service I provide.”
Mary E. Sanicola
Founder, Reiki Healthful Living
“We were facing security issues within our web application, and Jose not only resolved them effectively but also explained the technical decisions clearly.”
Perry Dasilva
Founder, Laurel Local Business + Otso Co.
“After launching the new website and donation flow, traffic increased and engagement followed. We ultimately raised over $120,000, surpassing our goal.”
Marian Huntington
Executive Director, Novato Spirit
“Thank you so much for the work you did. I truly appreciate your professionalism, and I’m very happy with the website you created for DISA Construction. Excellent job.”
Alexander Diaz
Owner, DISA Construction
Tell us what has changed, what is no longer working, and what the business needs to accomplish next.
During a 30-minute strategy call, we’ll discuss your situation and help determine the right starting point. You do not need to arrive with a technical specification.
Request a Strategy Call
5.0 client rating · Based in Santa Rosa · Serving the Bay Area and beyond