We help established and growing businesses improve underperforming websites, modernize outdated CMS platforms, and replace fragmented workflows with custom software.
We start with the business problem first, then design and build the right solution around it.
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5.0 client rating | +60% engagement after a recent website redesign | $120K+ raised through a client digital experience
Growth often exposes problems that weren’t obvious before.
When those problems compound, marketing slows down, customers encounter more friction, teams waste time on workarounds, and opportunities are easier to lose.
If that sounds familiar, the right solution depends on where the friction is.
WEBSITE REDESIGN
Apex Athletics had an outdated website with weak user flows and unclear calls to action. We redesigned the experience around clearer navigation, stronger messaging, and CTAs placed at key decision points.
WHAT WE IMPROVED
Result: 60% increase in engagement
Custom Business System
A construction business was relying on disconnected processes to manage day-to-day operations. We built a custom web application around their actual workflow instead of forcing the business into generic software.
Result: Replaced fragmented manual workflows with one custom platform
Mobile / Field Workflow
Field teams needed a reliable way to record where yard signs were placed and retrieve them later without relying on memory or handwritten notes. We designed and developed a mobile application that uses location data to help teams track signs, landmarks, and routes while working in the field.
KEY FEATURES
Result: Turned a manual field workflow into one cross-platform application
Some businesses need a better website. Others need software that does not exist off the shelf. We design and build both.
For businesses that need a stronger online presence, clearer services, and a better path from search or referral to inquiry.
For established businesses whose website no longer reflects the business, converts poorly, or makes marketing performance difficult to understand.
For organizations dealing with aging platforms, difficult publishing workflows, migrations, technical debt, or growing content complexity.
For teams relying on spreadsheets, disconnected platforms, or manual workflows that need a custom web or mobile system.
We will help you determine the right approach during a discovery call.
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From strategy and planning to design, development, testing, and deployment, we guide your project through every stage to launch a solution built to perform.
We understand your goals, customers, workflows, constraints, and what is no longer working.
We determine the right strategy, architecture, UX, integrations, and implementation based on what the project actually needs.
We launch the solution, verify critical workflows and measurement, and support the next stage as real users and business needs evolve.
A website or application works best when strategy, UX, development, integrations, and measurement are planned together. We bring those pieces into one connected process instead of treating them as separate handoffs.
Built Around the Way You Work
We start with your goals, customers, workflows, and constraints before deciding what should be designed or developed.
Strategy, UX & Engineering Together
Design decisions are made with implementation in mind, so the final product doesn’t lose its purpose somewhere between a mockup and development.
The Right Approach, Not a Preferred Template
WordPress, Next.js, React Native, integrations, or custom software—the technology is selected around what the project actually needs.
Know What Happens After Launch
Analytics, conversion tracking, forms, and key customer actions can be planned into the project so you can understand how the experience is performing.
Work Directly With the People Building It
Solorio Designs is founder-led, with specialist support brought in when a project requires it. You get clear communication without unnecessary agency layers.
“Jose translated a few high-level conversations about my work into a website that truly reflects both my values and the level of service I provide.”
Mary E. Sanicola
Founder, Reiki Healthful Living
“We were facing security issues within our web application, and Jose not only resolved them effectively but also explained the technical decisions clearly.”
Perry Dasilva
Founder, Laurel Local Business + Otso Co.
“After launching the new website and donation flow, traffic increased and engagement followed. We ultimately raised over $120,000, surpassing our goal.”
Marian Huntington
Executive Director, Novato Spirit
“Thank you so much for the work you did. I truly appreciate your professionalism, and I’m very happy with the website you created for DISA Construction. Excellent job.”
Alexander Diaz
Owner, DISA Construction
We work on business websites, strategic redesigns, CMS rebuilds and migrations, custom business systems, mobile applications, analytics, and integrations.
That is okay. The first discovery call is designed to understand the problem before recommending the technology or engagement.
Simple business websites can start in the low thousands, while strategic redesigns, CMS rebuilds, and custom systems depend on complexity. We clarify the appropriate scope before proposing implementation.
Many projects are completed within several weeks to a few months depending on scope, content, integrations, and stakeholder feedback.
Often, yes. We do not replace technology unnecessarily. If the current platform is still a good fit, we can improve it instead of forcing a migration.
Depending on the project, we can provide stabilization, maintenance, analytics review, technical support, training, and ongoing improvements.
Tell us what is no longer working, what you want to improve, and what the business needs to accomplish next. We’ll review your situation and use a 30-minute discovery call to determine the right starting point.
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5.0 client rating · Based in Santa Rosa · Serving the Bay Area and beyond