The SEO work you do (or don’t do) on your website has a big impact on your Google Ads results. Let’s break down why SEO is so important for making your Google Ads work better.
1. Improve Your Quality Score
Google gives your ads a Quality Score, which affects how often your ads show up and how much you pay per click. A big part of this score is how good your landing page is. If your website is well-optimized with strong SEO—like using the right keywords, loading fast, and being easy to use on a phone—your landing pages will get a higher Quality Score. This means better ad placement and lower costs.
2. Better User Experience (UX)
Good SEO usually means a better user experience. A site that’s easy to navigate, loads quickly, and offers helpful content will keep visitors happy. When someone clicks on your Google Ads and finds a great website, they’re more likely to stick around and make a purchase. This can boost your conversion rates and show Google that your site is worth promoting.
3. Align Keywords with Your Ads
SEO helps you find and use the right keywords—the ones your potential customers are searching for. When your SEO and Google Ads use the same keywords, your ads and landing pages match what people are looking for. This makes your ads more relevant, leading to better performance and higher click-through rates.
4. Save Money by Boosting Organic Traffic
A well-optimized website can rank higher in organic search results, meaning you might not have to rely as much on paid ads to get traffic. By improving your organic rankings through SEO, you can lower your ad costs while still getting plenty of visitors to your site.
5. Gain a Competitive Edge
In a competitive market, any advantage can make a difference. If your competitors aren’t paying attention to SEO and are only focusing on Google Ads, you can get ahead by doing both. A strong SEO strategy means your site is ready for both organic and paid searches, giving you a broader and more effective approach than those who only focus on one.
Final Thoughts
SEO isn’t just about getting better rankings on Google—it also makes your Google Ads more effective. By optimizing your site for SEO, you improve user experience, align your ads with what people are searching for, and even save money. On the flip side, ignoring SEO can lead to higher costs, lower Quality Scores, and missed opportunities. So, if you want to get the most out of your Google Ads, make sure your SEO game is strong!