At Solorio Designs, we’re all about helping Santa Rosa businesses thrive online. Whether you’re a local shop, a service provider, or a growing company, your website should be more than just a digital brochure—it should be a tool that drives real results. But how do you know if your website is actually working for you? That’s where tracking ROI (Return on Investment) comes in. Let’s break it down together.
1. Start with the Basics: Getting Your Analytics in Place
Before we can talk about results, we need to make sure we have the right tools to measure them. Analytics are like the heartbeat of your website—they tell us what’s working and what’s not. If you don’t have analytics set up on your site yet, don’t worry! We’ve got you covered. At Solorio Designs, we set up everything you need, from Google Analytics to Google Tag Manager, so you can see exactly how your website is performing.
Why This Matters: Think of analytics as the dashboard of your website. Without it, you’re driving blind. With it, we can track everything from who’s visiting your site to what they’re doing once they’re there.
2. Keeping Track of Leads: Calls and Form Submissions
If you’re running a business in Santa Rosa, chances are you rely on calls and form submissions to bring in new customers. But how can you keep track of all those leads? We make it easy by setting up call tracking and form submission tracking on your website.
Our Approach:
- Call Tracking: We use tools like CallRail to monitor every call that comes in through your site. That way, you can see which marketing efforts are driving the most calls.
- Form Submissions: We set up goals in Google Analytics to track every form submission, so you never miss a lead.
How This Helps You: With accurate lead tracking, you’ll know exactly how your website is performing and where your new customers are coming from.
3. Calculating Revenue: How Much Are Your Leads Worth?
For businesses selling products online, tracking sales is pretty straightforward. But what if your revenue comes from services? That’s where things can get a bit tricky. To figure out how much your leads are worth, we often need to know your Average Order Value (AOV).
Here’s How We Do It:
- Step 1: We’ll help you determine your AOV based on your typical sales.
- Step 2: We’ll track how many new leads your website is generating—whether that’s through calls, forms, or other actions.
- Step 3: Multiply the number of new leads by your AOV, and voila—you’ve got a clear picture of how much your website is contributing to your bottom line.
Why This Matters: This calculation helps you see the direct impact of your website on your revenue, making it easier to justify investing in ongoing improvements.
4. Beyond Revenue: Other Important Metrics to Watch
Of course, revenue isn’t the only way to measure your website’s success. Depending on your business goals, other metrics might be just as important.
- Traffic Growth: More visitors usually mean more potential customers. We track your traffic to see how your website’s visibility is improving.
- User Engagement: How long are visitors staying on your site? Are they clicking around or bouncing off? We monitor these behaviors to ensure your site is engaging.
- PageSpeed: A fast website keeps users happy and improves your search rankings. We keep an eye on your site’s speed and make sure it’s optimized.
Why This Matters: By tracking these additional metrics, we can get a full picture of how your website is performing and find new opportunities for improvement.
5. Keeping You in the Loop: Transparent Reporting
We believe in being totally transparent with our Santa Rosa clients. That’s why we provide regular, easy-to-understand reports that show exactly how your website is performing.
What You’ll Get:
- Monthly Reports: These include updates on traffic, lead generation, user engagement, and more, all tailored to your specific goals.
- Actionable Insights: We don’t just give you the data—we also provide recommendations on how to improve your site and get even better results.
Why This Matters: Regular reporting keeps you informed and helps you make smart decisions about your online strategy. Plus, it shows you exactly how we’re working to help your business grow.
Tracking ROI doesn’t have to be complicated, and it shouldn’t be something you have to do alone. At Solorio Designs, we’re here to help you understand exactly how your website is contributing to your success. Whether you’re looking to increase leads, boost sales, or just get more people to your site, we’ve got the tools and expertise to make it happen.