HOW WE WORK

A Structured Process From Problem to Launch

Good digital projects are rarely difficult because someone cannot write the code.

They become difficult when goals are unclear, requirements change without context, systems are not mapped correctly, or decisions are made too late.

Our process is designed to create clarity before development and maintain it throughout the project.

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01 — Understand the Business

Before choosing technology or defining features, we learn how the business actually works.

Discovery may include:

  • Business goals
  • Users and customers
  • Existing workflows
  • Marketing channels
  • Current software
  • Technical constraints
  • Integrations
  • Analytics requirements
  • Internal stakeholders
  • Growth plans

The goal is to understand the problem before deciding what should be built.

02 — Define the Right Solution

Once the problem is clear, we determine the simplest solution that meets the business requirements.

Depending on the project, that may be:

  • A WordPress website
  • A Next.js website
  • A custom web application
  • A mobile application
  • An integration
  • A workflow automation
  • Analytics implementation
  • Improvements to an existing system

We do not recommend custom development when an existing solution can solve the problem well.

03 — Plan Before Development

Before implementation begins, we define the important decisions that affect the build.

Depending on the project, planning may include:

  • User journeys
  • Sitemap or application flows
  • Content structure
  • Features
  • Roles and permissions
  • Data architecture
  • APIs and integrations
  • Analytics events
  • SEO considerations
  • Technical architecture
  • Launch requirements

This reduces unnecessary rebuilds and keeps development focused.

04 — Build in Clear Stages

Projects move through defined stages rather than disappearing into a development black box.

Depending on the engagement, this can include:

  • Wireframes
  • Design
  • Prototype
  • Frontend development
  • Backend development
  • Integrations
  • Analytics implementation
  • Content migration
  • QA
  • Launch preparation

Progress is reviewed at meaningful checkpoints so feedback can be addressed before later stages depend on earlier decisions.

Communication That Matches the Project

Not every project needs the same meeting schedule.

Smaller engagements can often move efficiently through asynchronous communication and focused checkpoints.

Larger or more complex projects may require:

  • Discovery meetings
  • Strategy sessions
  • Milestone reviews
  • Stakeholder coordination
  • Technical planning
  • Launch meetings

We use meetings when they create clarity — not simply because they are on the calendar.

One Point of Technical Accountability

You should not have to coordinate separate people for every technical decision.

Solorio Designs provides a primary technical point of contact responsible for keeping design, development, integrations, analytics, and delivery aligned.

When additional specialists are involved, their work is coordinated within the same project structure.

Feedback & Revisions

Feedback works best when it is clear, consolidated, and tied to project goals.

We establish review points throughout the project so stakeholders know when feedback is needed and which decisions are currently being evaluated.

This helps avoid:

  • Conflicting feedback
  • Endless revision cycles
  • Late-stage structural changes
  • Decisions being reopened after dependent work has already begun

Scope Changes

Projects sometimes evolve.

A new feature may become important. An integration may be discovered. Internal priorities may change.

When something falls outside the agreed scope, we do not quietly add it and create uncertainty around budget or timeline.

We identify:

  • What changed
  • Why it matters
  • The impact on timeline
  • The impact on cost
  • Whether it belongs in the current project or a future phase

Then the client can make an informed decision.

Testing & Quality Assurance

Launch should not be the first time important workflows are tested.

Depending on the project, validation may include:

  • Responsive behavior
  • Forms
  • User flows
  • Authentication
  • Permissions
  • Integrations
  • Analytics
  • Conversion events
  • SEO redirects
  • Performance
  • Accessibility
  • Browser compatibility
  • Mobile devices
  • Error handling
  • Production configuration

More complex applications may require additional automated or manual testing based on the risk of the system.

Launch Is a Stage, Not the Finish Line

Before launch, we verify the systems required for production.

After launch, we confirm the project continues operating as expected in the real environment.

Depending on the engagement, this may include:

  • Analytics validation
  • Search Console checks
  • Conversion verification
  • Performance monitoring
  • Error monitoring
  • Integration testing
  • Post-launch fixes

Ongoing support is available when the project requires continued maintenance or development.

Different problems require different engagement structures.

Flexible Engagements Based on the Project

Website Projects

For businesses improving marketing, credibility, search visibility, customer experience, or lead generation.

Projects may include:

  • Business websites
  • WordPress development
  • Website redesigns
  • Migrations
  • Conversion improvements

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Custom Software Projects

For teams building software around an operational workflow, customer experience, or business process.

Projects may include:

  • Web applications
  • Customer portals
  • Internal platforms
  • Dashboards
  • Mobile applications
  • API integrations

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Automation & Analytics Projects

For businesses that already have systems in place but need better automation, measurement, or connectivity between them.

Projects may include:

  • AI automation
  • Workflow integrations
  • GA4 / GTM implementation
  • Conversion tracking
  • Data-layer development
  • Technical marketing support

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Ongoing Technical Support

For businesses that need continued technical support after launch.

This may include:

  • Development
  • Website maintenance
  • New functionality
  • Analytics
  • Integrations
  • Performance improvements
  • Technical troubleshooting
  • Project setup
  • Content workflows
  • Analytics QA
  • Internal research
  • Recurring operational tasks

Rather than forcing employees to copy information between systems, we can connect the workflow while preserving appropriate review steps.

What You Can Expect

Throughout an engagement, our goal is to provide:

Clear Scope

You understand what is being built and what is not.

Direct Communication

You have access to the person responsible for the technical delivery.

Structured Checkpoints

Feedback happens while it can still influence the work efficiently.

Technical Transparency

Important decisions are explained rather than hidden behind jargon.

Long-Term Thinking

We consider how the system will be maintained and extended after launch.

Have a Project in Mind?

You do not need to arrive with a complete specification.

Tell us what you are trying to improve, replace, or build.

We will help determine the right next step.

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