From an Outgrown Digital Experience to the Right Next Version
You don't need to arrive with a technical specification.
Most clients come to us knowing something needs to change, but not necessarily knowing whether the answer is a redesign, a CMS rebuild, custom functionality, an integration, or a combination of several things.
Our process is designed to figure that out before unnecessary development begins.
Understand What Has Changed
We start with the business, not the technology.
Depending on the engagement, discovery may include customer journeys, analytics, existing content, publishing workflows, integrations, technical constraints, internal stakeholders, and the systems already supporting the business.
- What has changed since the current website or platform was built?
- What are customers trying to accomplish?
- What is creating friction for your team?
- What is working today that should be preserved?
- And what should be measurably better when the project is finished?
The goal is to understand what the business has outgrown before deciding what should replace it.
Define the Right Solution
Once the problem is understood, we determine what actually needs to change.
Sometimes that’s primarily the customer-facing experience.
Sometimes the CMS or content architecture is part of the problem.
Sometimes customers or employees need functionality the existing website was never designed to support.
And sometimes part of the current system should remain exactly as it is.
We define the priorities, requirements, project scope, and measures of success before moving into implementation.
We improve what still works and replace what is holding the business back.
Plan the Experience and the System Together
Design and technology affect one another.
Before development, we work through the decisions that have the greatest impact on the final experience.
Depending on the project, that can include:
- User journeys
- Information architecture
- Sitemap or application flows
- Content structure
- CMS architecture
- Features and functionality
- Roles and permissions
- APIs and integrations
- Analytics and conversion events
- Migration requirements
- SEO and redirect considerations
- Accessibility requirements
- Launch requirements
This gives everyone a shared understanding of what is being built before later decisions become expensive to change.
Build in Clear Stages
Projects move through defined stages with review points along the way.
You won't disappear into a development black box for three months and see the finished product for the first time at the end.
Depending on the engagement, implementation may move through design, prototyping, frontend development, backend development, CMS implementation, integrations, analytics, content migration, and quality assurance.
Feedback happens at meaningful checkpoints so decisions can be made while they can still influence the work efficiently.
Launch, Validate & Measure
Deployment isn't where our responsibility ends.
Before launch, we test the critical experiences and systems defined for the project.
After launch, we validate them again in the production environment with real traffic and real integrations.
Depending on the engagement, that may include:
Forms and customer workflows
Analytics and conversion tracking
Integrations and APIs
Redirects and search visibility
Performance
Accessibility
Error monitoring
Production configuration
We then establish the appropriate baseline for understanding what changed and identifying what should be improved next.
Launch is a stage. The goal is a digital experience that continues working after launch.
One Point of Accountability
Solorio Designs is intentionally structured as a boutique studio.
The people involved in understanding and defining the solution remain close to its implementation.
When additional expertise or capacity is required, we coordinate trusted specialists within the same project rather than asking you to manage disconnected vendors yourself.
You have a primary technical point of contact responsible for keeping the experience, technology, integrations, analytics, and delivery aligned.
How Feedback Works
Every project includes defined review points.
We ask stakeholders to consolidate feedback around the decisions currently being reviewed so it can be addressed before dependent work is built on top of it.
This helps reduce conflicting direction, unnecessary revision cycles, and expensive late-stage changes.
When the Scope Changes
Projects sometimes uncover new requirements.
A feature becomes more important. An integration turns out to be more complicated than expected. An internal priority changes.
When that happens, we make the impact visible.
We'll explain:
What changed
Why it matters
How it affects the current scope
Any impact on timeline or investment
Whether it belongs in the current project or a future phase
Then you can make an informed decision rather than discovering unexpected scope or cost at the end.
What You Can Expect
Clear Scope
You’ll understand what we’re building, why we’re building it, and what isn’t included.
Direct Communication
You’ll work with the people responsible for the decisions and technical delivery.
Structured Checkpoints
Feedback happens while it can still influence the work efficiently.
Technical Transparency
Important decisions are explained rather than hidden behind jargon.
Long-Term Thinking
We consider how the experience will be operated, measured, maintained, and extended after launch.
You Don't Need to Have the Solution Figured Out
If your business has outgrown its current website or digital experience, start with the problem.
Tell us what has changed, what is getting in the way, and what you need customers or your team to be able to do next.
We’ll help determine the right starting point.
Request a Strategy Call →