How to Track Which YouTube Videos Drive Website Sales Using UTM Links

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If you’re running a YouTube channel and sending viewers to your website, wouldn’t it be nice to know which videos actually make you money?

The good news is — you can.

With a simple tweak to your video description links using UTM parameters, you can start tracking exactly where your sales are coming from in Google Analytics (or any other tracking tool). Let’s break it down.

🔗 What is a UTM Link?

A UTM link is just a normal URL with some extra data attached at the end — telling your analytics tools where the traffic is coming from.

Example:

rubyCopyEdithttps://yourwebsite.com/?utm_source=youtube&utm_medium=organic&utm_campaign=spring-sale&utm_content=abc123

🧩 What Do the Pieces Mean?

Let’s break that down:

  • utm_source=youtube → tells you the traffic came from YouTube
  • utm_medium=organic → this is unpaid traffic (not an ad)
  • utm_campaign=spring-sale → describe your promo, product, or series
  • utm_content=abc123 → use the YouTube video ID here to track which video brought the visitor

📈 Why This Matters for Channel Owners

By using these UTM-tagged links in your video descriptions, you can:

✅ See which video brought in the sale
✅ Compare video performance side by side
✅ Double down on what’s working
✅ Stop guessing and start scaling

🛠️ How To Set This Up in 3 Steps

  1. Copy this template: rubyCopyEdit?utm_source=youtube&utm_medium=organic&utm_campaign={campaignname}&utm_content={video-ID}
  2. Customize the campaign name
    Use something meaningful like web-design-promo or may-product-launch.
  3. Replace {video-ID}
    Grab the ID from your YouTube URL. For example:
    youtube.com/watch?v=abc123 → video ID = abc123
  4. Paste the full link into your video description: rubyCopyEdithttps://yourwebsite.com/?utm_source=youtube&utm_medium=organic&utm_campaign=may-product-launch&utm_content=abc123

🔍 Where to See the Results

Head to Google Analytics 4, then go to:

Reports → Acquisition → Traffic acquisition

Filter by:

  • Source/Medium = youtube / organic
  • Then check the Campaign and Content columns to see which videos converted best.

🧠 Pro Tips

  • Use the same campaign name for related videos to group them.
  • Use a spreadsheet or tool to manage all your UTM links.
  • Want to automate this? Consider using a link shortener like Bitly with UTM presets.

📊 Want Help Tracking Your YouTube Sales?

At Solorio Designs, we help creators set up marketing funnels, build fast-loading websites, and track performance with Google Analytics and Microsoft Clarity.

👉 Contact us for a free consult on setting up your YouTube-to-site conversion tracking.

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