A growing construction business was generating work through referrals and relationships, but had no professional website to support the sales process. Prospects would receive a business card or hear about the company, search for it online, and find little beyond a Facebook presence.
For projects typically worth 10K–30K, that missing digital credibility mattered.
Construction & Remodeling
Demolition & Excavation
The business was already doing quality work, but its online presence didn’t reflect it.
There were two opportunities:
Build trust with existing prospects. When someone received a referral or business card, they needed a credible place to validate the company, understand its services, and see its work.
Create a measurable path for new inquiries. The business also needed a website capable of turning relevant online visitors into estimate requests rather than relying entirely on third-party platforms and referrals.
Solorio Designs created the company’s first professional website around the way customers evaluate a contractor before requesting an estimate.
The project included:
The website wasn’t treated as an online brochure. It became another part of the company’s sales process.
Since launch, website inquiries have contributed to $100K+ in estimates sent to prospective customers, with multiple projects going on to close.
Because individual closed-project attribution is still being tracked, we distinguish estimated opportunity value from confirmed revenue rather than overstating the result.
Just as importantly, prospects who already know the company through referrals, business cards, or word of mouth now have a professional digital experience that reinforces the trust established offline.
For a high-ticket service business, a website doesn’t have to generate hundreds of customers to create meaningful value.
When a single project can be worth tens of thousands of dollars, the website’s job is to support the moments that matter: helping the right prospects find the business, validating its credibility, presenting its work clearly, and making the next step easy to take.
Solorio Designs helps established businesses turn their websites into digital experiences that better support the business they’ve become.
Tell us what has changed, what is no longer working, and what the business needs to accomplish next.
During a 30-minute strategy call, we’ll discuss your situation and help determine the right starting point. You do not need to arrive with a technical specification.
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