Some businesses need a stronger website. Others need better conversion paths, clearer analytics, a safer migration, or digital systems that support how the organization actually operates.
CMS Architecture, Marketing Enablement & Performance
Marketing needed more control over website updates without relying on development for every change.
Working in-house, I helped restructure the CMS around reusable components and fields, migrate existing content while preserving SEO structure, and implement caching strategies based on content source and update frequency.
Reusable page-building system
Reduced developer dependency
SEO-safe migration
Performance-focused caching
Website Redesign & Conversion UX
Apex Athletics already had a website, but the experience wasn’t doing enough to guide visitors toward the right next step.
We reworked the navigation, messaging, mobile experience, page hierarchy, and calls to action around clearer customer journeys.
+60% engagement
+8% views per active user
Website Strategy, UX & Fundraising Support
Novato Spirit needed its website to do more than present the organization. It needed to better support an important fundraising campaign and make the path to donating clearer.
We improved the website structure and donation experience around a more intentional journey from learning about the organization to taking action.
+20% website traffic
$120K+ raised
Fundraising goal surpassed
New Business Website & Digital Foundation
DISA Construction was a new business that needed a professional foundation for building trust and managing opportunities.
We helped establish:
During its first year, the company sent proposals totaling more than $200,000 while using that infrastructure to support its sales process.
$200K+ in proposals in year one
Brand Identity, Website Design & Development
After years of growing through word of mouth with no professional website or logo, CP Sheet Metal was ready to establish a legitimate online presence and support future expansion.
We created the brand identity and launched the company’s first website.
Within the first few weeks, the site began generating inbound leads while giving referrals and people already searching for the business a direct path back to the company.
Inbound leads within weeks of launch
Best Plastering Inc.
Logistics Website
Graton AYA Sonoma
Developed by Jose Santos Solorio in his role as Web Developer & API Integration Engineer at Graton Resort & Casino.
La Flora Designs
Whether you’re improving an existing website, launching something new, migrating platforms, or building a custom digital system, the first step is understanding the problem and the outcome you’re trying to create.
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