For a kitchen and bath business where a single project can represent 10K–30K+ in potential value, a website form isn’t just a technical feature. It’s part of the path between customer interest and a potential project. When an API issue caused an important website form to stop functioning correctly, the business needed more than a temporary fix.
Kitchen & Bath Design
Luxury Home Remodeling
A website form had stopped working after an API-related issue.
The immediate problem was restoring the form, but there was a larger risk:
A revenue-critical website function could fail without the business having clear visibility into the problem.
When forms silently fail, a company may not realize something is wrong until inquiries unexpectedly slow down.
And with high-value remodeling and construction projects, even a small number of missed opportunities can matter.
Solorio Designs restored the affected conversion path and improved the measurement around it.
The work included:
The goal wasn’t simply to make the form work again. It was to reduce the likelihood of the same type of failure remaining invisible in the future.
The business regained an important website inquiry path and now has better visibility into form performance and potential failures.
Because historical tracking wasn’t available, we don’t know how many inquiries may have been affected while the form was unavailable. Rather than estimate an unsupported revenue figure, the measurable improvement is the reliability and observability of a conversion path tied to projects commonly worth 10K–30K+.
A website can look perfectly functional while an important part of the customer journey is broken underneath.
For established businesses, modernization isn’t always about changing what customers see.
Sometimes it’s about making sure the digital infrastructure responsible for capturing valuable opportunities is reliable, measurable, and maintainable.
Solorio Designs combines design, development, integrations, and analytics so critical website experiences don’t have to operate like a black box.
Tell us what has changed, what is no longer working, and what the business needs to accomplish next.
During a 30-minute strategy call, we’ll discuss your situation and help determine the right starting point. You do not need to arrive with a technical specification.
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