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Your business may have grown beyond the website you started with. Services get added, marketing changes, customer expectations evolve, and eventually it becomes harder to tell what's helping customers move forward and what's getting in their way.
We diagnose those problems before deciding what needs to be redesigned.
Based in Santa Rosa · Serving businesses throughout the Bay Area and beyond
The harder question is:
What actually needs to change?
Your business has grown, but the website still represents an earlier version of it.
A more modern design can strengthen credibility and create an experience that better reflects the quality of the business today.
Services, information, or important next steps may be buried behind confusing navigation or weak page hierarchy. A redesign can simplify the experience around what customers are actually trying to accomplish.
People reach the website, but aren’t consistently calling, requesting quotes, booking, purchasing, or completing the actions that matter.
The problem may be messaging, page structure, calls to action, user experience—or a combination of all four.
A website can technically be responsive without providing a good mobile experience.
Important information, navigation, forms, and calls to action should be intentionally designed around smaller screens.
Years of updates, plugins, page builders, inconsistent layouts, or technical debt can make simple website changes unnecessarily difficult.
Without reliable analytics and conversion tracking, it’s difficult to know which pages help customers move forward and where opportunities are being lost.
When a website feels outdated or underperforms, redesigning it can seem like the obvious answer.
But changing colors, layouts, and typography won’t necessarily fix:
If you don’t know what’s creating the friction, you risk rebuilding the website without fixing the problem.
A commercially important website needs more than an updated visual design.
You need to understand:
We start with the business goals, customer journeys, existing analytics, conversion paths, content, search visibility, integrations, and technology.
From there, we identify the highest-impact problems and determine whether the right solution is:
Then we establish the KPIs we’ll use to evaluate the new experience after launch.
A website redesign shouldn't erase years of useful business and marketing history. Before recommending major changes, we look at the website from several perspectives.
1
What does the website need to accomplish for the business today? The answer may be very different from what the business needed when the original website was launched.
2
What information do visitors need before they’re ready to contact you, request a quote, book, purchase, or take another important action?
3
Which pages and information should stay, improve, move, consolidate, or disappear?
4
Which pages, URLs, and content already generate valuable organic traffic?
5
Where are visitors engaging, leaving, or converting? Existing data can help identify where the experience deserves the most attention.
6
Is the current CMS and technical implementation still a good fit, or has it become part of the problem?
7
Which forms, CRM connections, booking systems, payment tools, APIs, analytics platforms, or other services need to continue working?
Understanding these pieces gives the redesign a reason behind every major decision.
Those goals help guide decisions throughout strategy, UX, design, development, and launch.
Apex Athletics had an existing website with weak user flows and limited opportunities for visitors to take the next step.
The redesign focused on creating clearer navigation, stronger messaging, a more modern visual experience, and strategically placed calls to action throughout important customer journeys.
1. Clearer Information Architecture
Important pages and customer paths became easier to discover.
2. Modernized Visual Experience
The website better reflected the organization and quality of its offering.
3. Stronger Calls to Action
Visitors were given clearer next steps at important decision points.
4. Improved Mobile UX
Important pages and interactions were designed with smaller screens in mind.
5. Conversion-Focused Structure
Content and CTAs were organized around helping visitors move through the website more intentionally.
Want to Improve What Your Website Is Doing for the Business?
IMPROVE MY WEBSITE
01
We start by understanding your business, customers, marketing, goals, and what isn’t working about the current website.
We also review the existing content, structure, technology, analytics, integrations, and search considerations that may affect the project.
02
Before designing screens, we determine how the website should work.
That may include navigation, sitemap, content hierarchy, important customer journeys, calls to action, conversion paths, and priority pages.
03
We translate the strategy into a modern visual experience designed around your brand, content, customers, and goals.
You’ll have opportunities to review the direction before development moves forward.
04
The approved experience is developed using the technical approach that makes the most sense for the project.
That may mean improving your existing platform or rebuilding parts of the website when there is a clear reason to do so.
05
Before launch, we validate important content, URLs, redirects, forms, analytics, integrations, responsive behavior, performance, and critical functionality.
06
After launch, we verify the experience in production and can continue improving the website as new data, marketing needs, and business requirements emerge.
We don't approach every website redesign with the assumption that it needs to use the same CMS or technology. Some websites should stay on WordPress. Others may benefit from Next.js, a headless architecture, or a more specialized implementation. The decision depends on things like:
If your existing platform is still a good fit, we can redesign within it rather than creating an unnecessary migration.
An existing WordPress website doesn't automatically need to be rebuilt from scratch.
Depending on what's working today, a WordPress redesign may involve:
We can work within your current WordPress environment or recommend a larger change when there’s a clear reason for it.
EXPLORE WORDPRESS WEB DESIGN & DEVELOPMENT
Website redesign is for businesses that already have a website they want to improve.
If you're launching a business and need your first professional website, our Business Website service is the better place to start.
EXPLORE BUSINESS WEBSITES
You don’t need to make that decision before contacting us.
We first look at what’s working, what’s creating problems, and what the business needs next.
Sometimes improving the existing website makes sense. Other times, the current structure or technology makes a larger rebuild the better long-term decision.
Request a Website Review
Yes.
If most of the website is working well, we can focus on priority pages, service sections, landing pages, navigation, conversion flows, or other parts of the experience that need the most improvement.
Yes.
We work with existing WordPress websites, including Elementor, Gutenberg, other established page builders, themes, custom functionality, APIs, and third-party integrations.
For more WordPress-specific development capabilities:
A poorly planned website migration can affect organic visibility.
For larger redesigns, we account for existing URLs, important content, redirects, metadata, internal links, and other technical SEO considerations before the new website goes live.
Yes.
Existing content can be preserved, reorganized, improved, consolidated, expanded, or rewritten depending on what the redesign requires.
The goal isn’t to replace content simply because it already exists. It’s to determine whether it still supports the customer and the business.
Yes.
Depending on the project, we can help structure, refine, and develop website content around your services, customers, search intent, and conversion goals.
Yes.
Analytics and conversion tracking can be planned into the redesign so important user actions can be measured after launch.
This can include GA4, Google Tag Manager, lead forms, phone clicks, purchases, booking actions, and other important events depending on the business.
Yes.
Depending on the project, we can work with CRMs, email platforms, booking tools, payment systems, analytics platforms, APIs, forms, and other business services.
Yes.
We frequently work with existing websites and do not require the original website to have been developed by Solorio Designs.
We first review the existing implementation to determine what’s practical to preserve or improve.
Timing depends on the size of the website, amount of content, functionality, integrations, feedback process, and whether we’re improving the existing implementation or completing a larger rebuild.
After discovery, we’ll define the project scope, deliverables, and expected timeline.
No.
You may simply know that the website feels outdated, isn’t generating enough business, has become difficult to maintain, or no longer represents the company accurately.
Identifying the underlying problems is part of the redesign process.
Your next website doesn’t need to inherit the problems of the current one. Tell us what’s no longer working, what you want to improve, and where the business needs to go next. We’ll help determine whether the right solution is a focused improvement, strategic website redesign, or complete rebuild.
Based in Santa Rosa · Serving businesses throughout the Bay Area and beyond.
