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When an established website becomes difficult to update, maintain, integrate, or scale, the problem may be deeper than the design.
Solorio Designs helps organizations evaluate, rebuild, and migrate website platforms while protecting the content, SEO, analytics, workflows, and integrations the business already depends on.
Whether that means improving WordPress, moving to a new CMS, or adopting a headless architecture depends on what your team actually needs.
BOOK A PLATFORM STRATEGY CALL
Websites often start simple. Then the organization grows.
New services are added. More people need access. Integrations accumulate. Marketing needs change. Content expands. Years of technical decisions pile up.
Eventually, the platform starts getting in the way.
Routine changes, campaign pages, promotions, or new services require technical support when the marketing or communications team should be able to manage them safely.
Editors struggle with inconsistent templates, unclear workflows, limited preview tools, or permissions that do not reflect how the organization actually works.
Plugins, custom code, legacy integrations, and years of accumulated decisions can make even small changes harder to test and maintain.
New locations, departments, services, languages, products, or digital channels may require a more structured content model than the current platform can support.
Existing search rankings, URLs, analytics, content, integrations, and business-critical workflows cannot simply be discarded because a new website is being built.
Solorio Designs brings experience across:
Founder Jose Solorio’s professional experience includes CMS migrations and production web environments used by internal marketing/content teams.
Replacing one platform with another does not automatically fix the underlying issues.
The goal is to create a website platform that better supports the organization.
That may mean improving the existing CMS, rebuilding on a more maintainable platform, or adopting a headless architecture when the requirements justify it.
Tell us what is becoming difficult about your current website, CMS, or publishing workflow.
We’ll use the initial conversation to understand the current platform and determine whether the right next step is a focused implementation or a deeper platform discovery engagement.
BOOK A PLATFORM STRATEGY CALL
Audit the current CMS, content, users, workflows, integrations, SEO, analytics, and technical constraints.
Define the target platform, content model, permissions, migration strategy, design, development, and integrations.
Move content, preserve SEO, validate analytics and workflows, train the team, launch, and support the transition.
Give marketing and content teams the ability to safely manage routine content without unnecessary developer dependency.
Reduce friction from idea → review → approval → publish.
Create clearer architecture, reusable components, documented workflows, and more predictable future development.
Protect valuable URLs, metadata, internal links, search visibility, and indexing during migration.
Improve the technical foundation where the existing platform is limiting speed or stability.
Give the right users the right permissions and create workflows that reflect how the organization actually operates.
Support future websites, applications, locations, languages, campaigns, or digital channels without immediately rebuilding the entire platform again.
Train the team and document the system so the organization is not permanently dependent on the implementation partner.
Clean up years of technical debt, improve editing workflows, rebuild templates, reduce unnecessary plugin dependency, and modernize the frontend without replacing the CMS when replacement is not needed.
Move content into a structured CMS while rebuilding the frontend around Next.js or another modern framework.
Move away from proprietary or difficult-to-maintain systems into an editor-friendly platform with broader internal ownership.
Replace aging platforms when custom frontend requirements, structured content, integrations, or multi-channel publishing justify a decoupled architecture.
Improve content models, workflows, integrations, preview tooling, frontend performance, or developer experience without unnecessarily replacing the CMS.
Headless architecture can be a strong fit when your organization needs:
Headless is not automatically the right choice for every organization. For many marketing websites, a well-architected WordPress implementation can remain simpler and more cost-effective.
We do not recommend a migration simply because a newer technology exists. The platform is selected around the business, content, team, workflows, and long-term requirements.
Every rebuild considers organic traffic, URL preservation, redirects, analytics, Search Console, conversion tracking, and performance from the beginning, not after launch.
Experience across WordPress, Next.js, React, TypeScript, headless CMS platforms, APIs, integrations, and cloud infrastructure allows us to recommend the architecture that best fits the project rather than forcing every project into the same stack.
No. Part of the discovery process is understanding how your team manages content, what integrations you rely on, how much content needs to be preserved, and what the platform needs to support long term. We can recommend whether it makes sense to stay on WordPress, move to another CMS, or use a headless architecture.
No. Headless is useful when the requirements justify it, such as structured content, multiple digital channels, complex integrations, or a highly custom frontend. For many marketing websites, a well-built WordPress setup can be simpler and more cost-effective to maintain.
It does not have to. SEO preservation is planned into the migration from the beginning, including URL mapping, redirects, metadata, internal links, sitemap validation, analytics, and Search Console. The goal is to protect the search value the existing site has already built while moving to the new platform.
Yes. We can inventory the existing content, determine what should be kept, updated, consolidated, removed, or redirected, and map approved content into the new platform. The exact migration approach depends on the amount of content, how it is structured, and the capabilities of the current CMS.
Yes. These projects often involve close collaboration with marketing, communications, content, IT, or other internal stakeholders. We can design the CMS structure and publishing workflow around how your team actually works, while establishing clear review points and responsibilities throughout the project.
Yes. Training can be included for editors and administrators so your team understands how to create, update, review, and publish content in the new system. Depending on the engagement, this can also include recorded walkthroughs, written documentation, and role or permission guidance.
Yes. Post-launch support can include stabilization, troubleshooting, CMS support, performance monitoring, analytics validation, new components, integrations, and ongoing development. The exact support model is scoped based on how much technical ownership your team wants after launch.
For larger or more complex rebuilds, we may recommend a paid Platform Discovery & Architecture phase before estimating the full implementation. That gives us time to properly map the content, workflows, users, integrations, SEO requirements, technical risks, and target architecture so the rebuild can be scoped with much more confidence.
Tell us what is becoming difficult about your current CMS, content workflows, integrations, or migration requirements.
During a 30-minute platform strategy call, we’ll help determine whether the right next step is a focused implementation or a deeper Platform Discovery & Architecture engagement.
BOOK A PLATFORM STRATEGY CALL
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